About LA & CO

18+ Years of SEO. Built for What’s Next.

We started optimizing content before AI search existed. Now we’re helping businesses get found by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

We’ve Been Here Before — and We’re Ready for What’s Coming

LA & CO Content Agency was founded on a simple observation: the way people find information is changing, and most content agencies haven’t caught up.

With over 18 years of experience in SEO and content strategy, we’ve navigated every major shift — from keyword stuffing to semantic search, from desktop-first to mobile-first, from ten blue links to featured snippets. Each time, the agencies that adapted early won. The rest got left behind.

AI search is the biggest shift yet. ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini are fundamentally changing how people discover content. We don’t just write for Google anymore. We engineer content for the entire search ecosystem.

Our answer-first framework, entity mapping, and multi-platform citation testing aren’t industry standard — they’re our standard. Every piece of content we deliver is built to be cited, not just indexed.

18+
Years in SEO & content strategy
340%
More AI citations with our framework
5
AI platforms tested per piece
0
Meetings required — ever

Our Journey

From early SEO to the AI search revolution — a timeline of adapting before the industry catches up.

2007

Started in SEO & Content Strategy

Began building search-optimized content strategies for clients when keyword research meant manual spreadsheets and link directories still mattered.

2011

Survived Panda & Penguin

Google’s algorithm updates wiped out agencies built on shortcuts. We thrived because we’d always focused on quality content and genuine authority.

2015

Embraced Semantic Search

Entity-based optimization and topic clustering became central to our methodology. We stopped chasing keywords and started building topical authority.

2019

Featured Snippets & Structured Data

Started implementing schema markup as standard practice and optimizing for position zero — the precursor to AI search visibility.

2023

Pivoted to AI Search Optimization

Recognized that ChatGPT, Perplexity, and Google’s AI Overviews would reshape content discovery. Built our AEO framework and began testing content across AI platforms.

2026

LA & CO Content Agency LLC

Launched as a dedicated AEO content agency — the first agency built from the ground up for AI search optimization, with an async-first model that respects your time.

What We Believe

The principles that guide every piece of content we create and every client relationship we build.

Quality Over Volume

One piece of AEO-optimized content that gets cited is worth more than ten generic articles that rank on page three. We don’t do filler content.

Radical Transparency

Itemized quotes, clear deliverables, documented processes. You always know what you’re paying for, when you’ll get it, and what’s included.

Respect Your Time

No discovery calls. No weekly standups. No scheduling gymnastics. Our async-first model exists because your time is better spent on your business, not on calls about content.

Data, Not Guesswork

Every strategic decision is backed by citation data, competitive analysis, and multi-platform testing. We test across AI platforms so you don’t have to trust us — you can verify.

Technical Excellence

Schema markup, entity optimization, and structured content architecture aren’t add-ons — they’re built into everything we do from day one.

Long-Term Thinking

We don’t optimize for this quarter’s traffic — we build content assets that compound over time. Today’s AI-cited article is tomorrow’s authoritative source.

Our Toolkit

The tools and platforms we use to research, optimize, test, and track every piece of content we deliver.

Semrush
Keyword & competitor research
Ahrefs
Backlink & content gap analysis
Google Search Console
Performance monitoring
Schema.org
Structured data implementation
Otterly.AI
AI citation tracking
Surfer SEO
Content optimization scoring

Industries We Specialize In

We work with B2B and high-consideration industries where AI search visibility directly impacts the customer journey.

SaaS & Technology

Product-led content, feature pages, and technical guides.

Finance & Fintech

Compliance-aware content for financial products and services.

Ecommerce

Product content, buying guides, and comparison pages.

Healthcare

Accurate, authority-building health and wellness content.

Ready to Work Together?

Tell us about your content goals — we’ll send an itemized quote within 24 hours. No calls, no commitment.

Get a Free Quote